Marketing Specialist - ShopeeFood Homepage Project

Join Shopee, Southeast Asia’s leading e-commerce platform, as a Marketing Specialist for our ShopeeFood Homepage Project. In this dynamic role, you will drive the conceptualization and execution of high-impact go-to-market strategies to boost user engagement and drive sales growth for ShopeeFood. Located in Jakarta Raya, this opportunity offers a chance to work with a cutting-edge team in a fast-paced environment.

As a Marketing Specialist, you will be responsible for creating and implementing marketing campaigns that enhance the visibility and appeal of ShopeeFood. You will work closely with cross-functional teams to develop and execute strategies that align with Shopee’s overall business objectives. This role is perfect for someone who thrives in a collaborative environment and is passionate about leveraging data-driven insights to achieve marketing excellence.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-impact marketing campaigns to drive user engagement and sales growth for ShopeeFood.
• Analyze market trends and consumer behavior to inform strategic marketing decisions.
• Collaborate with cross-functional teams to create and implement go-to-market strategies.
• Utilize tools like Google Analytics, Meta Ads Manager, and Shopee’s internal marketing platforms to track and optimize campaign performance.
• Conduct A/B testing to refine marketing strategies and improve campaign effectiveness.
• Create compelling content, including promotional materials and digital ads, to enhance ShopeeFood’s brand presence.
• Monitor and report on key performance indicators (KPIs) to assess campaign success and ROI.
• Stay updated with industry trends and best practices in digital marketing to continuously improve marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, with a proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Proficient in using marketing tools such as Google Analytics, Meta Ads Manager, and other relevant software.
• Excellent analytical and problem-solving skills to drive data-driven marketing decisions.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Passionate about leveraging technology and data to achieve marketing goals.

🛠️ Keahlian

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